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Real Investors

Meet the BetterInvesting Family
These are just some of the people who have benefited from BetterInvesting's mission to provide education that helps investors make sound investing decisions for their portfolio.


WIN Investment Club of Madison, Wis. “Looking back over the last 30 years, members of the WIN Investment Club feel we’ve lived up to our club’s name. The club started in 1983 with 15 members each investing $1,000. WIN’s valuation in 2012 increased 28 percent, easily beating the 15 percent performance of the benchmark Vanguard Total Stock Market Index Fund. For the past 10 years, our compound annual return is 19 percent. Initially, all accounting was handwritten. Today we take full advantage of digitization. We use BetterInvesting software for club accounting and tax preparation.”


			Standard and Rich Investment Company, Cleveland, Ohio “The Standard and Rich Investment Company, of suburban Cleveland, Ohio, has enjoyed following the mission of BetterInvesting to provide sound investment information, education and support to its members to create lifetime investors. Friendships fashioned on the sidelines of t-ball and Little League games, CYO basketball, high school sports events, bridge tables and travel friendships were the basis of this group (organized in 1992). “At the inception of the club, many of the members were in their early 50s, a time of life to take a very close look at oneʼs financial situation. “This is a well-read group that takes its cues from a wide variety of media sources and first-person experiences. “One member used her financial knowledge to submit a stock market curriculum to National Endowment for Financial Education (NEFE). The curriculum was approved and used in classrooms in an area school district.”


Financial Foxes of the Fox Valley Investment Club, Fox River Valley, Wis. “We officially became a club in January 1997. We’ve grown a lot since the beginning. The Stock Selection Guide has been essential in helping us. You have to take emotion out of the equation. Knowing when to sell is as important as knowing when to buy. We own 23 stocks in a portfolio worth around $220,000. Our favorite holding is probably Harley-Davidson (ticker: HOG). When we bought it, we were a group of ladies reaching or passing middle age, and Harley seemed to epitomize a certain freedom, wildness and fun. “We have a self-imposed limit of 15 members so that friendships can form. We’ve always wanted to remain open to any member, regardless of how much money she has to invest. Though we surely want to see our money grow, we have always believed that this is a learning experience, not a get-rich scheme.”




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