Amazon Smile

As a 501(c)3 nonprofit organization, National Association of Investors Corporation (BetterInvesting) is eligible to receive charitable contributions.

AmazonSmile is a simple and automatic way for members to support BetterInvesting every time you shop at Amazon on the smile website at no cost to you. When you shop at the smile website, you’ll find the exact same low prices, vast selection and convenient shopping experience as, with the bonus that Amazon will donate a portion of the purchase price to BetterInvesting. 

Any contributions received through AmazonSmile will be earmarked for the NAIC general fund, which in turn will be used to develop additional BetterInvesting programs and member initiatives.

What is AmazonSmile?

AmazonSmile is a website operated by Amazon that lets customers enjoy the same wide selection of products, low prices and convenient shopping features as on The difference is that when customers shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to the charitable organizations selected by customers.

How do I select BetterInvesting as the charitable organization I wish to support when shopping on AmazonSmile?

Visit and confirm that you want to select National Association of Investors Corporation as the charitable organization to receive donations from eligible purchases before you begin shopping. The site will remember your selection and then every eligible purchase you make at will result in a donation.

How do I shop at AmazonSmile?

To shop at AmazonSmile, simply go to from the Web browser on your computer or mobile device. You may also want to add a bookmark to to make it even easier to return and start your shopping at AmazonSmile.

Which products on AmazonSmile are eligible for charitable donations?

Tens of millions of products on AmazonSmile are eligible for donations. You will see eligible products marked “Eligible for AmazonSmile donation” on their product detail pages. Recurring Subscribe-and-Save purchases and subscription renewals are not currently eligible.

Can I use my existing account on AmazonSmile?

Yes, you use the same account on and AmazonSmile. Your shopping cart, Wish List, wedding or baby registry and other account settings are also the same.

Does the AmazonSmile Foundation take any portion of donations to fund its operations?

No. Amazon funds the operations of the AmazonSmile Foundation.

May customers make direct donations to charitable organizations through the AmazonSmile program?

Not at this time.  The only way for Amazon customers to support their selected charitable organization through Amazon is by shopping at .

However, those wishing to make a direct contribution to NAIC/BetterInvesting may do so at

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