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"Why Should I Invest in Stocks?"

Investing in the stock market offers significant opportunities for potential gains, yet it can be intimidating to new investors. BetterInvesting provides unbiased investment education based on our time-tested principles of fundamental stock investing so you can learn how to invest in stocks for the long term.

BetterInvesting™, a national 501(c)(3) nonprofit, investment education organization, has been empowering everyday Americans since 1951. Also known as the National Association of Investors™ (NAIC®), we have helped more than 5 million people from all walks of life learn about investing and thus how to improve their financial future.

Over half of our BetterInvesting members are now millionaires^ and the rest are well on their way.  What are you waiting for? Get started today.

^51% based on respondents to 2023 BetterInvesting member survey, of those who chose to answer the question which asked for a range of their investable assets (liquid financial assets that are, or could be invested).

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Learn How To Invest in Stocks

Our investor education articles include an entire investing for beginners section titled “Getting Started With Stocks”. Start learning today with helpful articles like “6 Steps for Successful Stock Investing”, “How to Pick Great Stocks”, and more.

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eLearning Courses

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Live Online Presentations and Video Learning Library

Our education programs and investing courses make it easy to learn and apply our stock selection methodology, to help you become a successful stock investor.  

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Free Stock Investing Videos

Sample a Selection of our Video Learning Library of over 100 instructional videos.

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Our Mission and Method

We are passionate about our mission because we know how much is at stake for you. We succeed every time you and your family’s financial future becomes more secure.

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BetterInvesting Magazine

BetterInvesting's flagship publication provides critical investment information and education.

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