Our easy-to-follow methodology has been, and continues to be proven successful for seven decades.
It starts with these core principles:
- Invest a set amount of money regularly. Do so regardless of the swings in the market. This will help you maintain a lower and more favorable average cost per share of stock.
- Reinvest all earnings. By reinvesting all your dividends and profits from the sale of stock, you'll fully leverage the power of compounding.
- Buy stock in high-quality growth companies. Search for growth companies that increase earnings consistently over time.
- Diversify your portfolio. Spreading your stock investments over a number of different companies of differing sizes and industries will help reduce the risk of being in the stock market.
We spend most of our energy on principle No. 3. It starts with looking for companies to invest in, verifying company quality, and determining a fair price to pay for the company's stock. We do this using the Stock Selection Guide (SSG).
Learn About Our Tools
The SSG is an easy-to-understand application that cuts through the clutter and organizes essential information on a company’s performance for beginning and experienced investors. This enables individual investors to easily determine for themselves whether a company’s stock reflects a quality growth company and whether the stock is selling at a reasonable price. Our investing for beginners and experienced investors education programs teach the methodology behind the SSG. Our online stock selection tools enable you to apply the methodology.
We are stock investors in high-quality growth companies — not stock traders. We look to hold a company in our stock portfolio as long as the company's fundamentals remain intact and the potential for an appropriate return on our investment exists.
Our suite of powerful online tools makes it easy to find, analyze and compare quality growth stocks any time of day on your computer, smartphone or tablet.
We are passionate about our mission because we know how much is at stake for you. We succeed every time you and your family’s financial future becomes more secure. The association was borne of the conviction that anyone can become a successful lifelong stock investor by following sound, practical investing principles.