Sessions & Schedule
Day 1 Schedule - June 7, 2025 from 10:00 AM - 4:00 PM (EDT)
10:00-10:10 AMSession 101- Welcome
Lindsey Bell
10:10 - 11:00 AM
Session 102 Let’s Talk Stocks (Panel)
Ken Kavula and Mark Robertson
11:10 - 12:00 PM
Session 111 Stock Selection Guide - Analyze Growth and Quality11:10 - 12:00 PM
Robin Ware/Dan Harter
This is the first in a series of three sessions where we will discuss the basic principles of BetterInvesting
and why you should invest in stocks. We will show you how the Stock Selection Guide (SSG) aligns
with a stock’s basic income statement. Then we will go live into the Analyze Growth and Quality
section of the Stock Selection Guide using the SSGPlus Online Tool. This session is critical to teach the
important aspects of identifying a high-quality stock with reasonable growth expectations. This will
include a discussion of revenue, expenses, and profit, and how the management of the company is
performing and is expected to perform in the future.
11:10 - 12:00 PM
Session 112 Live Repair Shop
Scott Horsburgh
Join Scott Horsburgh, co-author of BetterInvesting Magazine’s "Repair Shop" column, for a live
portfolio review. Learn how the Repair Shop guys evaluate a portfolio and suggest improvements. You
are sure to come away with techniques that you can apply to your own portfolio!
12:00 - 12:30 PM
Session 103 Break
12:30 - 1:00 PM
Session 104 Investor Relations
1:00 - 1:50 PM
Session 121 Stock Selection Guide - Valuation and Return
Robin Ware/Dan Harter
In this second session we will focus on the Valuation and Return section of the Stock Selection
Guide(SSG). Once again, we will use the SSGPlus Online Tool to review the basics of the SSG and then
select high quality growth stocks to determine if they can be purchased at a reasonable price. We will
be using the Price-to-Earnings history and ratio to value the stock. This session is critical to
understanding how to determine a reasonable price to pay for a high-quality growth company and
whether the stock will provide a reasonable compound annual return going forward.
1:00 - 1:50 PM
Session 122 Two Guys Talk Stock
Ken Kavula and Mark Robertson
2:00 - 2:50 PM
Session 131 Why Timing the Market Doesn’t Work
Kevin Gillogy
“I have never seen a market timer on Forbes’ list of the world’s richest people.” –Peter Lynch. Many
exited the market during the Great Recession, missing its best days. This period will be studied during
this class. You will understand why Warren Buffet said, “The risks of being out of the game are huge
compared to the risks of being in it.” Historically the market has had a 10% average annual return.
Using the SSG with BetterInvesting principles, fundamental investors can double their money every 5
years. As Bill Cook (deceased) from Northeast Ohio would say, “Always, always, always believe your
SSG.”
2:00 - 2:50 PM
Session 132 The Psychology of Investing - Keeping Score
Matt Speilman
BetterInvesting's goal is to beat the overall market performance by 5 percent. But, how do you know
how you are doing? How do you separate luck from skill? What happens if you have a bad year, or a
losing stock? We will explore how to objectively track your progress and rate your level of success.
3:00 - 3:50 PM
Session 141 Visualizing Value on the SSG
Kevin Gillogy
The SSG answers two questions: 1) is this a high quality company and 2) can I purchase it at a
reasonable price. Answering the second question is the one most BI investors struggle with.
Understanding Value requires some thought. This class will show you how to understand the value of
a company by looking at the Visual Analysis of Section 1 of the SSG.
3:00 - 3:50
Session 142 ROE ROE ROE to Float Your Boat
Ron Mauer
When you are sailing along growing your portfolio, the last thing you want is to spring a leak because
you didn’t check the condition of your row boat. When investing you want to make sure there are no
surprises with your ROE. Join Ron Mauer as he paddles through Return on Equity, analyzing what
contributes to Return on Equity and identifying potential pitfalls.
3:50 - 4:00 PM
Session 105 Closing Remarks
Day 2 Schedule - June 14, 2025 from 10:00 AM - 4:00 PM (EDT)
10:00 - 10:10 AMSession 201- Welcome
Cynthia McCrary
10:10 - 11:00 AM
Session 202 Jackie Koski Considerations before I retired on FIRE
Jackie Koski
11:10 - 12:00 PM
Session 211 Stock Selection Guide - Five Judgments
Robin Ware/Dan Harter
In this third session we will review the basics of the Stock Selection Guide (SSG) and then focus on the
five judgments required to complete the SSG. This includes determining future sales growth, future
earnings per share growth, and a future high price, low price and payout ratio for the stock. We’ll
demonstrate how to use the SSGPlus Research option to look up Analyst Estimates, and where you
can find sales and earnings per share estimates using Morningstar and Value Line. We will provide an
overview of a spreadsheet we use to record analyst estimates when researching a stock, how to
finalize your estimates, and then how to compare your results with other investors who prepared a
Stock Selection Guide.
11:10 - 12:00 PM
Session 212 Financial Planning 101: Why Investing is Just One Piece of the Puzzle
Ray Giesse
This workshop will introduce you to the full scope of comprehensive financial planning, what it
includes, how it works, and why it’s valuable. You'll learn about the financial planning process, the key
areas it covers, the role of financial planners, your rights as a client, and how to distinguish financial
planning from other forms of financial advice. You’ll also get guidance in finding the proper
professional to meet your needs.
12:00 - 12:30 PM
Session 203 Lunch
12:30 - 1:00 PM
Session 204 Investor Relations
1:00 - 1:50 PM
Session 221 How to Buy Your First Stock
Cy Lynch
Making the decision to invest is major. Deciding to invest in individual stocks is an even bigger step
toward financial security. But they’re only the beginning. This class focuses on the practical steps to
making those decisions a reality. We’ll start with a brief review of how you got to this point, including
the why and how of investing in individual stocks. Then Cy walks through considerations in choosing a
stockbroker, opening your account and actually buying your first stock. A few of the things we will
look at include: differences in brokers, and their costs and provided services; types of accounts;
important terms like “market orders,” “limit orders” and “reinvesting dividends”; and next steps after
you take the plunge.
1:00 - 1:50 PM
Session 222 Investing in a Personal IRA
IRAs are the best ways to build your nest egg and even accumulate wealth. This refresher will bring to
your attention a few ideas and techniques to build, manage, and withdraw with IRAs well into your
retirement years.
2:00 - 2:50 PM
Session 231 Six Signs Your SSG Might be Too Good to be True
Kevin Gillogly
When you complete your judgments on the SSG do you stop and ask yourself if the judgments you
selected are reasonable? Do you even know what are reasonable judgments on the SSG? If your
judgments on the SSG are too good to be true than they probably are. This class will show you six
ways your SSG might be Too Good To Be True and will offer you solutions to avoid these common
mistakes.
2:00 - 2:50 PM
Session 232 Savvy Judgments Using Benchmarks
Kathleen Richards
Did you get a significant SSG %Total Return, and wonder why you didn’t double your money in 5
years? Your high price may have been too high. When acquiring a stock, did you get a BUY, when it
was really a HOLD, resulting in minimal profit? Your low price may not have been low enough. When
owning a stock, did you get a HOLD and an Upside/Downside Ratio above 1:1, and wonder why the
stock did not continue to rise? This is because it was a HOLD with an Upside/Downside Ratio of less
than 1:1. Selling could have been the better action. Your low price may not have been low enough.
Using benchmarks can help you produce SSG rational prices.
3:00 - 3:50 PM
Session 241 Secrets to Finding and Researching Small-Cap Stocks
Doug Gerlach
Many investors know the benefits of investing in small company stocks, but find it difficult to discover
and analyze them using the Stock Selection Guide (SSG). For 13 years, Doug Gerlach has been
producing regular small company research in every monthly issue of the "SmallCap Informer"
newsletter using principles grounded in the SSG. In this session, Doug will provide insights into his
methods for discovering high quality stocks that have helped push the newsletter's performance
record well beyond the S&P Small-Cap 600 index. Doug will demonstrate his top stock search
strategies, show websites that he uses to dig deeper into fundamentals, and share the single most
important resource available for free to understand a company's business.
3:00 - 3:50 PM
Session 242 The Taxman and Your Retirement
Christi Powell
Nowhere does it tell us to give the taxman more than we must. Depending on the source of the
funds to pay living expenses in retirement, you may face very different tax rates. You want to have an
organized plan that manages tax efficiently and also addresses IRMAA. You need a retirement tax
strategy that will: identify the types of taxes faced at various stages, address how taxes impact Social
Security and Medicare, and plan when to tap different accounts so you don’t overpay taxes.
3:50 - 4:00 PM
Session 205 Closing Remarks