The Trick? Refrain From Buying Stocks at Market Highs, Selling at Market Lows
March 31, 2022
The Trick? Refrain From Buying Stocks at Market Highs, Selling at Market Lows
About a year ago, around the peak of the pandemic-induced panic on Wall Street, I sat down with my wife to discuss what to do with the equity-market portion of her retirement account. At the time, stocks already were down 30% and with the U.S. economy in near-total lockdown, I feared that the worst of the sell-off was yet to come. She listened to my argument, logged on to her brokerage account and scanned the distressing numbers — index finger hovering over the “trade” button. Minutes passed. But rather than click on “sell,” she finally chose “quit.” No changes made.
One year later, with most stocks solidly back in record territory, it’s clear that my financial-amateur wife was right and her financial-professional husband was wrong. Research suggests there was always good reason to suspect that would be the case.
A study of 2,800 investors by the Warwick Business School found that investment portfolios controlled by women outperformed those controlled by men by 1.8% annually over a three-year period in the mid-2010s. The authors attribute the superior returns to women taking a longer-term perspective, picking less speculative stocks and trading less often (see Websites of Interest).
Professors Brad M. Barber of the University of California, Davis and Terrance Odean of UC-Berkeley reviewed the trading activity of 35,000 households over the six years through January 1997. Barber and Odean confirmed that women traded significantly less often than men and determined that they generated returns that beat their male counterparts by almost 1% per year. Notably, differentials in trading and returns were even more pronounced when comparing single men and single women. Though the Barber-Odean study is dated, human nature changes only slowly, if at all.

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Financial literacy = Financial freedom
For 75 years, we've taught everyday Americans how to build wealth through smart investing.
This Giving Tuesday, help us reach a new generation of investors who need these skills more than ever.
Your donation keeps investment education accessible to all.